BOSS x Aston Martin — Apple Vision Pro Experience

Drive central traffic to a local real-life activation at Boss stores, where Boss and Aston Martin have installed an F1 race simulation powered by Apple Vision Pro — allowing visitors to experience the thrill of Formula 1 racing through immersive mixed reality.

The collaboration between Boss, Aston Martin, and Apple Vision Pro is expressed visually through sleek design, speed, and technology — all elements that align with each brand’s DNA.

The hyper-realistic rendering, natural lighting, and precise reflections make the visuals feel tangible and cinematic, drawing the audience directly into the F1 universe.