Maybelline New York — Sky High Mascara

We didn’t make a beauty ad; we engineered a sighting.

Cape Town’s airport approach became our set—mascara as street furniture, billboard as interaction layer, a LIFT jet gliding past on cue—and we comped it like it was caught on a friend’s phone, not a soundstage.

The brief was simple: make Sky High feel native to travel culture, then let the product do something only VFX can stage—brush lashes on a billboard while a plane cruises by—so people argue about reality in the comments while the benefit lands.