Nike — Vomero 18 London Marathon

Goal was to make the Nike Vomero 18 launch impossible to ignore during the London Marathon.

We turned Oxford Circus into a surreal moment — a giant red-wrapped building with a massive Vomero bursting through its facade, like the city itself paused mid-stride.

The entire scene was built in CGI, with perfect lighting and textures that blurred the line between real and unreal.